Content Curation & Creation:

• Source relevant articles, images, and videos.

• Create engaging original content (text, images, videos).

• Write compelling captions that align with brand voice.

 

Community Engagement:

• Respond to comments and messages promptly.

• Monitor brand mentions and engage in relevant conversations.

• Participate in industry-related discussions and groups.

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Platform Monitoring:

• Track post performance (likes, shares, comments, reach).

• Analyze audience insights and engagement data.

• Identify trends and adjust strategies accordingly.

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Weekly Tasks:

Content Scheduling:

• Plan and schedule posts across various platforms.

• Utilize scheduling tools for optimal posting times.

• Ensure consistent content flow and variety.

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Social Listening:

• Monitor industry news and competitor activity.

• Identify potential PR crises or opportunities.

• Gather feedback and insights from social media channels.

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Reporting & Analysis:

• Create weekly performance reports with key metrics.

• Analyze data to identify successful strategies and areas for improvement.

• Present findings and recommendations to clients.

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Monthly Tasks:

Strategy Review & Adjustment:

• Review overall social media strategy and goals.

• Analyze long-term performance trends.

• Adjust strategies based on data and client feedback.

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Content Calendar Planning:

• Plan content themes and topics for the upcoming month.

• Brainstorm creative campaigns and initiatives.

• Ensure alignment with overall marketing goals.

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Competitor Analysis:

• Conduct in-depth competitor analysis.

• Identify opportunities to differentiate and improve.

• Stay up-to-date on industry best practices.

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Additional Tasks (as needed):

Paid Social Media Advertising:

• Manage and optimize social media ad campaigns.

• Track ad performance and budget allocation.

• Report on ROI and make recommendations.

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Influencer Marketing:

• Research and identify relevant influencers.

• Manage influencer outreach and collaborations.

• Track campaign performance and results.

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Social Media Crisis Management:

• Develop and implement crisis communication plans.

• Monitor social media for potential issues.

• Respond to negative comments and reviews effectively.

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Profile Optimization:

• Ensure social media profiles are complete and up-to-date.

• Optimize profile images and descriptions for search.

• Utilize relevant keywords and hashtags.

 

This list can be adapted and customized based on the specific needs and goals of each client.

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